Calibrating Goals
& Navigating Risks

In today's world, food is sent all over the world, prepared, and ready to be thrown away. We are fueled up and travelling more than ever before, even after Covid has shown us we can do it without. The craving for cheaper stuff has us hooked on low-quality, mass-produced items that add to pollution, and we use our resources like there's no tomorrow. Well, if we continue, there is indeed no tomorrow! Those are the headlines I read daily when I open my social media. 

I mean.. it's not that it's not true.. There is no denying that we have more wildfires, ice caps melting, and the planet is getting warmer every decade. But to be honest, who really cares? Who wants to put on the television and be confronted with the same truth every single day? Being told we are in danger but have no clue what to do about it! For me, it was clear that Climate Change can use more Engaging Storytelling.

If I look around, the innovations are there. Solutions are being built as we speak. Thousands of new inventions that take better care of our nature. So, what's the problem? Adoption! It needs more adoption. Nothing will change as long as we, the masses, aren't choosing to live more sustainably. Nothing will change as long as we are not willing to change our habits. This is where we step in. How can we ensure everyone is aware, informed, and educated? But for god sake, let's make it a lot more fun! Together, we can make also your sustainable story stick!